Toyota ‘Forgiven’ for HQ Move to Dallas Area

“I forgive you, Toyota” is the eye-catching lead of an excellent column about the company’s planned headquarters relocation from Torrance, Calif., to Plano, Texas.

The writer, Joe Mathews, a long-time journalist and observer of California events, describes his positive impressions of Plano and also Frisco, where presumably many Toyota employees will live. As a site selection consultant, I dig deeper into community characteristics than just about anyone else. Hence, I can verify that data-driven comparisons support the positive views in the column.

I try to avoid touting one community over another, and my reports to clients are objective and based on facts. However, I’ve visited those Texas communities and my eyes opened wide when I saw their attributes.

Irvine, Calif., an upscale place, is my home town. When visiting those Lone Star State locations I found myself looking at scores of gleaming new facilities, super-clean streets and great schools. I thought, “This resembles Irvine.”

Also, I’ve met economic development representatives from those Dallas-area communities as well as from Richardson, Allen, Irving, Denton and McKinney. All were highly professional and refrained from pointing out California’s business negatives. They stayed focused on their educational, transportation and workforce assets and community cohesiveness. And their business-friendly policies results in commercial growth and job creation in virtually every industry.

My point here is that some Californians who should know better ridicule communities in Texas and other states. The Dallas area is a case study in how many areas around the United States offer a lifestyle that’s superior to the very places the California critics live.

See Go Ahead, Texas: Just Try to Recruit This Californian.

One focus of this blog has been to address California’s perennially difficult business environment. Joseph Vranich is known as The Business Relocation Coach while the formal name of his business is Spectrum Location Solutions. Joe helps companies find great locations in which to grow. Also, Joe has been a Keynote Speaker for more than 20 years – see A Speaker Throughout the U.S. and in Europe and Asia.

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